JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION

Minat Berwirausaha: Efek Digital Marketing dan Pendidikan Kewirausahaan pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Syariah Alifa Pringsewu

Rizal Khoirul Waton — 2024-12-23

When someone has an interest in entrepreneurship, it means that the person is ready to face the challenges of business competition. Nowadays, many people decide to become entrepreneurs because it is difficult to find permanent jobs. Because there are few job vacancies, they are challenged to build their own businesses. Among the factors that encourage someone's interest in entrepreneurship, researchers choose digital marketing and entrepreneurship education as factors that are thought to be able to influence interest in entrepreneurship. This research is quantitative with its Analysis Technique using SPSS. Data processing is sourced from a questionnaire by 5th semester students of STIES Alifa. The conclusion of the study is the Adjusted R Square Value of 0.811 or 81.1%. This means that Digital Marketing (X1) and Entrepreneurship Education (X2) received by 5th semester students of the Alifa Pringsewu School of Economics can influence Entrepreneurship Interest (Y) by 81.1%, the rest is influenced by other variables. From the t-test, Digital Marketing and Entrepreneurship Education have a positive effect on interest in entrepreneurship

Penentuan Prediksi Investasi Didasarkan Candlestick Grafik Melalui Teknikal Indikator : Kompas Indeks 100 Periode 2022-2024)

Novi Riani — 2024-12-23

Pengaruh Kecepatan Pengiriman dan Price Discount terhadap Customer Satisfaction pada Pengguna GoFood

Suharto Balau Putra — 2024-12-23

The Effect of Delivery Speed and Price Discount on Customer Satisfaction of GoFood Users in Indonesia. Customer satisfaction is the end result of a buying and selling transaction. Where if the customer's feelings are satisfied, it means that the performance produced by a product is successful. This type of research is quantitative causal, with primary data as the main data source with a sample of 121 respondents then processed using the data obtained from the questionnaire and processed with SPSS as an analysis tool from the multiple regression model. The results of this study, delivery speed has a positive effect on customer satisfaction, as well as the price discount variable has a positive effect on customer satisfaction. The results of the simultaneous test state that delivery speed and price discount simultaneously have a positive effect on customer satisfaction

Pengaruh E-Wom dan Brand Image terhadap Repurchase Intention pada Pengguna Aplikasi Dana

Edy Susanto — 2024-12-23

Repurchase Intention can be interpreted as the intention to repurchase is a transaction made on a product or service that has been purchased and then makes a repeat purchase. The focus of the research, namely Repurchase Intention, is intended as a customer's decision to reuse the Dana e-wallet. The purpose of the study was to determine the influence of e-wom and brand image on Repurchase Intention on the Dana e-wallet application. The use of quantitative research methods with a sample of 72 respondents obtained from the reach of the questionnaire from Google Form. The data analysis technique is multiple linear regression with SPSS. In terms of percentage, E-WOM has a positive effect on Repurchase Intention. The more customers talk about the Dana application product, the more customers will use it repeatedly and eventually become a habit or even dependent because of its benefits and convenience. The conclusion of the study is that Brand Image has a positive effect on Repurchase Intention. The more famous and has a good brand image, the more customers will reuse the Dana application. A well-known brand will make customers comfortable and safe in using the Dana e-wallet. Suggestions for further research are that researchers can add Artificial Intelligence (AI) factors as research developments.

A Literature Review: Faktor Pendidikan Wiraswasta, Lingkungan dan E-Commerce terhadap Minat Berwiraswasta

Hengki Irawan — 2024-12-23

Entrepreneurial interest is a person's attitude that shows interest in certain things without any coercion or persuasion. Someone who has an interest in entrepreneurship means that he is ready for the risks and uncertainties in the climate or process of whether the business is successful or not. Several factors cause the emergence of entrepreneurial interest. Entrepreneurship education factors, environment and e-commerce are factors that are often discussed by several previous studies. This research method is qualitative with library research. Its nature is a literature review. The results of the study showed the influence of entrepreneurship education on entrepreneurial interest. In entrepreneurship education, individuals are taught about the mentality and mindset of maturity to be skilled and create their own businesses so that they can create new jobs for the surrounding environment. The environment influences entrepreneurial interest. In the environment where a person lives, a mindset and attitude will be formed. The environment is a supporting factor given to someone to generate entrepreneurial interest. E-commerce also influences entrepreneurial interest. E-commerce offers a form of ease of buying and selling. So many people are interested in buying and selling from e-commerce.

Faktor-Faktor yang Mempengaruhi Keputusan Pengunjung XXI di Ramayana Ciplaz Kota Bandar Lampung

Oktavina Amanda — 2024-12-23

XXI Cinema is a place to watch movies by offering the best facilities for its visitors. Having been in the entertainment industry for more than 30 years, XXI is committed to always maintaining the quality it has. XXI is a new form of Cinema 21. Visitors' decisions in visiting XXI Cinema at Ramayana Ciplaz Plaza cannot be separated from the role of marketing management they have. Until now, XXI is still the choice for customers who like to watch movies. The research method used is quantitative causal. The number of samples obtained through a questionnaire was 61 respondents, with the data processing technique being multiple linear regression. The results of the study stated that location has a positive effect on visitor decisions, the more comfortable and strategic the location, the more customers will decide to visit XXI. Ticket prices have a positive effect on visitor decisions, the cheaper the cinema tickets, the more individuals will decide to visit XXI. Attractions have a positive effect on visitor decisions, the more cinema attractions in presenting the latest films, the more individuals will visit XXI.

Peranan Merek Lokal dalam Pertumbuhan Ekonomi di Indonesia dalam Perspektif Teori Neo Klasik: Studi pada Perusahaan Sepatu Nah Project

Rossy Sapta Wijaya — 2024-12-23

Economic growth is the process of changing the economic conditions of a country continuously towards the better. In Indonesia itself, MSMEs contribute significantly to increasing Gross Domestic Product, which of course MSMEs have an important role in Indonesia's economic growth. On the other hand, the role of local brands, especially fashion, in Indonesian MSMEs ranks first as MSME products that have experienced significant development. The research method in this study is qualitative descriptive, where all data sources are obtained based on literature and previous research that is studied using neoclassical theory. The results of the study revealed that (1) local brands have a large contribution to economic growth through job creation. Logically, the more new MSMEs are opened, the more employees they recruit, (2) local brands use digitalization in all lines of their operational activity processes, which means that local brands in MSMEs are able to contribute to increasing economic growth based on technological advances, and (3) since the Covid-19 pandemic, the government has provided soft loans to MSME business actors, and with this capital, it can increase the productivity of new and existing MSMEs.

Manajemen Penerapan Digital Marketing pada Ice Cream Momoyo di Kota Bandar Lampung

Rizka Komariah — 2024-12-23

Digital marketing is a marketing strategy used in a business in providing goods, services and services using technological devices and the internet in its promotional treatment. Digital marketing is currently trending and widely used in business, there are even some businesses that only use digital marketing in their promotions or do not use other conventional media. With the development of cafe businesses and the like, Momoyo has emerged with various ice cream product offerings that must compete with similar product competitors. The purpose of the study is to determine the management and application of digital marketing in Momoyo ice cream. Qualitative descriptive is the method chosen in this study with purposive sampling as a sample selection technique while the analysis tool uses IMA. The conclusion that can be drawn is that the marketing management used by Momoyo is very large through digital marketing. The form of digital marketing used is utilizing social media as the main marketing platform. The strategy is to post content and promote Momoyo products, as well as collaborating with influencers and celebrities for marketing.