JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION (JISE) promotes scholarship and best practices in management within and across science disciplines. JISE publishes original empirical, conceptual and policy studies reflecting the latest development in science management from disciplinary and interdisciplinary perspectives. JISE bridges the divide and facilitates dialogue between formal and informal, disciplinary and interdisciplinary, and post-secondary. Disciplinary science education researchers and practitioners seeking interdisciplinary insights will find this journal to be particularly beneficial. JISE scope is broad in both methodology and content. It is interested in research at all levels. It publishes research in management in education, management in Business, management in Syariah, management in finance, management in banking, and management in science. Research can take various methodological approaches, including qualitative research designs, quantitative research designs, and mixed methods. JISE also publishes position papers, critical reviews of literature, critique and comments and book reviews. Finally, accepted and published papers will be open access policy on the website. Available papers are licensed under Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). Editor in Chief: Ir. H. Andi Thahir, S.Pt.,S.Psi.M.A.,Ed.D ISSN: 2809-3615 (Online) Frequency: Biannual
Manajemen Penerapan Digital Marketing pada Ice Cream Momoyo di Kota Bandar Lampung
Digital marketing is a marketing strategy used in a business in providing goods, services and services using technological devices and the internet in its promotional treatment. Digital marketing is currently trending and widely used in business, there are even some businesses that only use digital marketing in their promotions or do not use other conventional media. With the development of cafe businesses and the like, Momoyo has emerged with various ice cream product offerings that must compete with similar product competitors. The purpose of the study is to determine the management and application of digital marketing in Momoyo ice cream. Qualitative descriptive is the method chosen in this study with purposive sampling as a sample selection technique while the analysis tool uses IMA. The conclusion that can be drawn is that the marketing management used by Momoyo is very large through digital marketing. The form of digital marketing used is utilizing social media as the main marketing platform. The strategy is to post content and promote Momoyo products, as well as collaborating with influencers and celebrities for marketing.
Copyright (c) 2024 Journal Of Interdisciplinary Science And Education (JISE) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh E-Wom dan Brand Image terhadap Repurchase Intention pada Pengguna Aplikasi Dana
Repurchase Intention can be interpreted as the intention to repurchase is a transaction made on a product or service that has been purchased and then makes a repeat purchase. The focus of the research, namely Repurchase Intention, is intended as a customer's decision to reuse the Dana e-wallet. The purpose of the study was to determine the influence of e-wom and brand image on Repurchase Intention on the Dana e-wallet application. The use of quantitative research methods with a sample of 72 respondents obtained from the reach of the questionnaire from Google Form. The data analysis technique is multiple linear regression with SPSS. In terms of percentage, E-WOM has a positive effect on Repurchase Intention. The more customers talk about the Dana application product, the more customers will use it repeatedly and eventually become a habit or even dependent because of its benefits and convenience. The conclusion of the study is that Brand Image has a positive effect on Repurchase Intention. The more famous and has a good brand image, the more customers will reuse the Dana application. A well-known brand will make customers comfortable and safe in using the Dana e-wallet. Suggestions for further research are that researchers can add Artificial Intelligence (AI) factors as research developments.
Pengaruh Kecepatan Pengiriman dan Price Discount terhadap Customer Satisfaction pada Pengguna GoFood
The Effect of Delivery Speed ​​and Price Discount on Customer Satisfaction of GoFood Users in Indonesia. Customer satisfaction is the end result of a buying and selling transaction. Where if the customer's feelings are satisfied, it means that the performance produced by a product is successful. This type of research is quantitative causal, with primary data as the main data source with a sample of 121 respondents then processed using the data obtained from the questionnaire and processed with SPSS as an analysis tool from the multiple regression model. The results of this study, delivery speed has a positive effect on customer satisfaction, as well as the price discount variable has a positive effect on customer satisfaction. The results of the simultaneous test state that delivery speed and price discount simultaneously have a positive effect on customer satisfaction
Penentuan Prediksi Investasi Didasarkan Candlestick Grafik Melalui Teknikal Indikator : Kompas Indeks 100 Periode 2022-2024)
When someone has an interest in entrepreneurship, it means that the person is ready to face the challenges of business competition. Nowadays, many people decide to become entrepreneurs because it is difficult to find permanent jobs. Because there are few job vacancies, they are challenged to build their own businesses. Among the factors that encourage someone's interest in entrepreneurship, researchers choose digital marketing and entrepreneurship education as factors that are thought to be able to influence interest in entrepreneurship. This research is quantitative with its Analysis Technique using SPSS. Data processing is sourced from a questionnaire by 5th semester students of STIES Alifa. The conclusion of the study is the Adjusted R Square Value of 0.811 or 81.1%. This means that Digital Marketing (X1) and Entrepreneurship Education (X2) received by 5th semester students of the Alifa Pringsewu School of Economics can influence Entrepreneurship Interest (Y) by 81.1%, the rest is influenced by other variables. From the t-test, Digital Marketing and Entrepreneurship Education have a positive effect on interest in entrepreneurship
Pengaruh Dompet Digital dan Kualitas Produk terhadap Niat Beli Konsumen (Studi : Geprek MB Bandar Lampung)
This study aims to determine the effect of digital wallets and product quality on consumer purchase intentions in Geprek MB Lampung. Consumer purchase intention is an attitude of a consumer or potential customer who tends to be interested then makes a decision to spend on the goods or services he wants. This research is of the quantitative type. The population in this study is all customers of all Geprek MB Bandar Lampung consumers during the observation period, which is one month. The total population was 10,985 consumers while for the sample with the solvin technique, 111 respondents were obtained. The result of this study is that partially, digital dmpet and product quality have a positive effect on consumer purchase intent, while simultaneously digital wallets and product quality also have a positive and significant influence on consumer purchase intent.
Analisis dalam Penentuan Strategi Usaha Kafe Coffee Legend Kota Bandar Lampung
This research aims to determine a suitable strategy for the Coffee Legend Cafe business in Bnadar City, Lampung. The research uses qualitative research with observation and documentation techniques. The data analysis tool in this research is SWOT analysis (SWOT (Strengths Weaknesses, Opportunities and Threats). SWOT analysis is an analysis technique for measuring the strengths, weaknesses, opportunities and threats of a company. By creating an analysis table, it is then measured through the SWOT quadrants in the Cartesian diagram. The results of this SWOT analysis research were analyzed using the Internal Strategic Factor Analysis Summary or IFAS and the External Strategic Factor Analysis Summary or EFAS. The results of the IFAS and EFAS calculations found points (0.12 and -0.64), on the Cartesian diagram. It is in a Conservation strategy with Strengths and Threats (ST).
Analisis Keputusan Gen Z dalam Menggunakan Qris Sebagai Alat Pembayaran Digital
This study aims to analyze the decision-making process of Generation Z in using QRIS as a digital payment tool. QRIS (Quick Response Code Indonesian Standard) is a standardized payment method based on QR codes developed by Bank Indonesia (BI) and the Indonesian Payment System Association (ASPI). The research adopts a quantitative approach, using a questionnaire distributed to 100 respondents as the sample. Data analysis is conducted using multiple linear regression with the assistance of SPSS software. The results show that, in part, the variables of perceived usefulness, trust, and security risk have a positive and significant impact on Generation Z's decision to use QRIS. Specifically, the greater the perceived benefits and trust in QRIS, the higher the likelihood that Generation Z will choose to use it. However, security risk was found to have a negative effect on the decision to use QRIS. The study concludes that QRIS offers significant convenience and security, but the perceived risks must be managed to enhance adoption by Generation Z.
Peranan Merek Lokal dalam Pertumbuhan Ekonomi di Indonesia dalam Perspektif Teori Neo Klasik: Studi pada Perusahaan Sepatu Nah Project
Economic growth is the process of changing the economic conditions of a country continuously towards the better. In Indonesia itself, MSMEs contribute significantly to increasing Gross Domestic Product, which of course MSMEs have an important role in Indonesia's economic growth. On the other hand, the role of local brands, especially fashion, in Indonesian MSMEs ranks first as MSME products that have experienced significant development. The research method in this study is qualitative descriptive, where all data sources are obtained based on literature and previous research that is studied using neoclassical theory. The results of the study revealed that (1) local brands have a large contribution to economic growth through job creation. Logically, the more new MSMEs are opened, the more employees they recruit, (2) local brands use digitalization in all lines of their operational activity processes, which means that local brands in MSMEs are able to contribute to increasing economic growth based on technological advances, and (3) since the Covid-19 pandemic, the government has provided soft loans to MSME business actors, and with this capital, it can increase the productivity of new and existing MSMEs.
Analisis Harga dan Gaya Hidup terhadap Minat Beli Handphone Iphone Second Like New
This study aims to analyze the influence of price and lifestyle on the purchase intention of second like-new iPhones in Bandar Lampung City, specifically among consumers of Nano Store. The rapid development of technology and the increasing public demand for smartphones have made the iPhone one of the most sought-after products due to its quality and prestige. However, the high price of new iPhones has led some consumers to opt for second like-new iPhones, which are considered more affordable yet still functional. This research employs a quantitative approach using a survey method with 100 respondents. The results show that the price variable has a negative and significant effect on purchase intention (significance value 0.002 < 0.05), indicating that the lower the price, the higher the purchase intention. Meanwhile, lifestyle has a positive and significant effect on purchase intention (significance value 0.000 < 0.05), suggesting that the higher a person's lifestyle level, the greater their intention to purchase a second like-new iPhone. Simultaneously, price and lifestyle significantly influence purchase intention, contributing 44.4% to the purchase intention variable. These findings indicate that second like-new iPhones have become a rational and prestigious choice for urban communities, primarily due to affordable pricing and the need to align with today’s digital lifestyle
Analisis Penerapan Literasi Keuangan pada Pendidikan Anak Usia Dini (Studi : Paud Insan Cendikia Harapan Rejo Lampung Tengah)
The implementation of financial literacy from an early age is a strategic effort to instill understanding and positive habits related to money management in children. This study aims to analyze how financial literacy is implemented in early childhood education at PAUD Insan Cendikia, Harapan Rejo, Central Lampung. A qualitative approach was employed, with data collected through interviews, observations, and documentation. The research subjects consisted of teachers and parents of the students. The results indicate that financial literacy is applied through a play-based learning approach using the Beyond Center and Circle Time (BCCT) model. Financial literacy activities include the introduction of money, managing pocket money, saving habits, socio-drama on buying and selling, visits to BRILink agents, and the instilling of values such as sharing and entrepreneurship. This implementation also involves the active participation of parents as the primary companions. The study concludes that PAUD Insan Cendikia has implemented a structured and comprehensive financial literacy program, although challenges remain in maintaining consistent parental involvement and strengthening children's understanding of needs versus wants.
Analisis Media Social Marketing terhadap Loyalitas Pelanggan dalam Menggunakan Produk Kecantikan Benings
This study aims to analyze the influence of social media marketing on customer loyalty in using Bening's beauty products. The increasing use of social media in marketing strategies has become a significant concern, especially in the highly competitive beauty industry. The social media marketing variables examined include electronic word of mouth (e-WOM), social media marketing activities, and popular content. This research employed a quantitative associative method with a survey approach by distributing questionnaires to 310 respondents who are users of Benings products across Indonesia. The sampling technique used was simple random sampling. The results show that all three independent variables—e-WOM, social media marketing activities, and popular content—have a positive and significant influence on customer loyalty. These findings indicate that social media plays a crucial role in building and maintaining customer loyalty toward Bening's beauty products
Pengaruh Harga, Relationship Marketing dan Suasana Kafe terhadap Customer Loyalty pada Café Kopi Legend Bandar Lampung
This study aims to determine the effect of price, relationship marketing and café atmosphere on customer loyalty at Legend Bandar Lampung coffee café. Customer Loyalty will provide great benefits for a business. Customer Loyalty is shown by customers who make purchases repeatedly. This research is a quantitative research with research conducted for one full month at Coffee Legend café and obtained 98 samples that have been calculated with solvin techniques. Analysis technique using multiple linear regression tests with the help of SPSS Version 22. The results of the study stated that price has a negative and significant influence on Customer Loyalty, relationship marketing has a positive but not significant influence on Customer Loyalty and the last is the café atmosphere has a positive and significant influence on Customer Loyalty
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Berkunjung Wisatawan di Waterworld Lampung
The tourism business is one of the most promising businesses to be built after the Covid-19 pandemic. In Lampung itself, many new tourism businesses have emerged that have just opened in 2022, precisely after the Covid pandemic ends. One of them is Waterworld Lampung. The only waterpark that presents an exotic instagrammable impression in Lampung, with ocean wave rides and rainbow slides. The research method used in this study is quantitative, with a total sample of 37 respondents, with a survey data collection method using a questionnaire. The analysis technique used is multiple linear regression with the regression equation Y = C + b1X1 + b2X2 + e with the dependent variable being Tourist Visiting Decisions (Y), and the independent variables are Sosial Media Advertising (X1) and Ticket Prices (X2). The results of the study stated that in a partial t-test that the probability values ​​​​of XI and X2 <0.5, meaning that there is a positive and significant influence partially between the independent variable and the dependent variable. Simultaneously f test, the probability of XI and X2 <0.5 means that there is a positive and significant influence partially between the independent variable and the dependent variable together. This means that the more Waterworld Lampung continuously advertises on sosial media and provides affordable ticket prices, the higher the interest of tourists to visit.
Copyright (c) 2023 Journal Of Interdisciplinary Science And Education (JISE) https://creativecommons.org/licenses/by-sa/4.0
A Literature Review: Faktor Pendidikan Wiraswasta, Lingkungan dan E-Commerce terhadap Minat Berwiraswasta
Entrepreneurial interest is a person's attitude that shows interest in certain things without any coercion or persuasion. Someone who has an interest in entrepreneurship means that he is ready for the risks and uncertainties in the climate or process of whether the business is successful or not. Several factors cause the emergence of entrepreneurial interest. Entrepreneurship education factors, environment and e-commerce are factors that are often discussed by several previous studies. This research method is qualitative with library research. Its nature is a literature review. The results of the study showed the influence of entrepreneurship education on entrepreneurial interest. In entrepreneurship education, individuals are taught about the mentality and mindset of maturity to be skilled and create their own businesses so that they can create new jobs for the surrounding environment. The environment influences entrepreneurial interest. In the environment where a person lives, a mindset and attitude will be formed. The environment is a supporting factor given to someone to generate entrepreneurial interest. E-commerce also influences entrepreneurial interest. E-commerce offers a form of ease of buying and selling. So many people are interested in buying and selling from e-commerce.
Pengaruh Cash On Delivery dan Paylater terhadap Kepuasan Pelanggan E-Commerce Shopee
The phenomenon of the development of technology and science has influenced the daily behavior of people in Indonesia by becoming easier and faster. No exception for e-commerce which has emerged and developed rapidly influencing people's behavior. The Shopee application takes advantage of the opportunities for technological developments to attract the attention of Indonesian customers, especially with unique features on its platform. With Shopee, shopping becomes easier. And this convenience is really provided by Shopee, including the choice of COD and Paylater features with the aim of providing customer satisfaction. The study aims to determine the effect of COD and Paylater on Customer Satisfaction. Descriptive quantitative research design. The number of samples is 91 and the analysis technique is multiple linear regression. The conclusion is that the COD and Pay Later signs are 0.000 <0.05, so both have an effect on customer satisfaction.
Minat Berwirausaha: Efek Digital Marketing dan Pendidikan Kewirausahaan pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Syariah Alifa Pringsewu
ABSTRACT When someone has an interest in entrepreneurship, it means that the person is ready to face the challenges of business competition. Nowadays, many people decide to become entrepreneurs because it is difficult to find permanent jobs. Because, there are few job vacancies, they are challenged to build their own businesses. Among the factors that encourage someone's interest in entrepreneurship, researchers choose digital marketing and entrepreneurship education as factors that are thought to be able to influence interest in entrepreneurship. This research is quantitative with its Analysis Technique using SPSS. Data processing is sourced from a questionnaire by 5th semester students of STIES Alifa. The conclusion of the study is the Adjusted R Square Value of 0.811 or 81.1%. This means that Digital Marketing (X1) and Entrepreneurship Education (X2) received by 5th semester students of the Alifa Pringsewu School of Economics can influence Entrepreneurship Interest (Y) by 81.1%, the rest is influenced by other variables. From the t-test, Digital Marketing and Entrepreneurship Education have a positive effect on interest in entrepreneurship.
Faktor-Faktor yang Mempengaruhi Keputusan Pengunjung XXI di Ramayana Ciplaz Kota Bandar Lampung
ABSTRACT XXI Cinema is a place to watch movies by offering the best facilities for its visitors. Having been in the entertainment industry for more than 30 years, XXI is committed to always maintaining the quality it has. XXI is a new form of Cinema 21. Visitors' decisions in visiting XXI Cinema at Ramayana Ciplaz Plaza cannot be separated from the role of marketing management they have. Until now, XXI is still the choice for customers who like to watch movies. The research method used is quantitative causal. The number of samples obtained through a questionnaire was 61 respondents, with the data processing technique being multiple linear regression. The results of the study stated that location has a positive effect on visitor decisions, the more comfortable and strategic the location, the more customers will decide to visit XXI. Ticket prices have a positive effect on visitor decisions, the cheaper the cinema tickets, the more individuals will decide to visit XXI. Attractions have a positive effect on visitor decisions, the more cinema attractions in presenting the latest films, the more individuals will visit XXI.
Impulse Buying: Pengaruh Price Discount dan Display Product pada Mall Ramayana Ciplaz Bandar Lampung
ABSTRACT The purpose of this study was to determine the influence of price discounts and product displays on impulse buying at the Ramayana Ciplaz Mall in Bandar Lampung City. Impulse Buying can occur in any condition and in every human being. Someone who has a hobby of shopping will certainly not waste the situation that occurs if the factor of impulse buying is in front of their eyes, for example a discount. Someone will of course buy the product for reasons of economy. This study chose a quantitative method, the source of the data of which was obtained from a direct survey of respondents who visited Ciplaz Bandar Lampung. The research sample was 100 respondents. Multiple linear regression is the analysis technique chosen by the researcher. So that it produces Price Discount (X1) value Sign.0.004 <0.05, meaning that Price Discount (X1) has an effect on Impulse Buying. The higher and longer a product gets a discount, the higher the consumer will make unplanned purchases. Display Product (X2) value Sign.0.009 <0.05, meaning that Display Product (X2) has an effect on Impulse Buying. The more strategic and attractive a product is displayed, the more customers will make unplanned purchases.
Pengaruh Quick Response Indonesian Standard (Qris) dan Brand Awareness terhadap Loyalitas Pelanggan (Customer Loyalty) pada Chandra Superstore Lampung
ABSTRACT This study aims to test the effect of Qris and Brand Awareness on Customer Loyalty at Chandra Super Store Lampung. Loyalty is important for the running of a retail business. In order to fulfill customer desires, Chandra Super Store always does things that are competitive, creative, innovative and fast. Quantitative descriptive is the type of research used, through a survey method to obtain primary data sources and provide questionnaires for Super Store visitors. All Chandra Super Store customers are the population used in the study. The sample obtained was 92 respondents during the 3-day survey. The data analysis tool used is SPSS. The result is a Sign value.0.023 <0.05, meaning that Qris (X1) has a positive and sign effect on Customer Loyalty (Y). The easier Qris is to use in transactions, the more loyal customers will be to shop at Chandra Super Store. The Sign value.0.004 <0.05, meaning that Brand Awareness (X2) has a positive and sign effect on Customer Loyalty (Y). This means that the stronger and more people know about Chandra Super Store, the higher the level of customer loyalty. Keywords: Customer Loyalty, QRIS, Brand Awareness
ANALISA FAKTOR MODAL USAHA DAN FAKTOR TEKNOLOGI DIGITAL PADA PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM)
ABSTRAK Pendapatan merupakan tujuan utama dari suatu usaha untuk menyatakan laba atau rugi dalam usaha tersebut. Pendapatan UMKM merupakan sejumlah dari bentuk uang atau barang dan jasa yang diterima oleh suatu usaha UMKM dari aktivitas yang dilakukan. Jenis penelitian ini adalah kuantitatif kausalitas dengan sumber data berasal dari angket yang dirumuskan menggunakan skala likert dan didapatkan dengan membagikan angket fisik maupun e-form kepada 141 responden yang didapat dari perhitungan solvin dari populasi. Teknik analisis data menggunakan regresi linier berganda yang dibantu oleh alat analisa SPSS. Hasil penelitian menyebutkan secara parsial modal usaha dan teknologi berpengaruh positif dan signifikan terhadap pendapatan UMKM di Kota Bandar Lampung
ANALISA KEMUDAHAN, KNOWLEDGE DAN SECURITY TERHADAP QUICK RESPONSE INDONESIA STANDARD (QRIS) PADA UMKM DI KOTA BANDAR LAMPUNG
ABSTRAK UMKM sangat berkontribusi dalam pertumbuhan ekonomi di Indonesia pasca Covid-19 dengan tujuan menumbuhkan ekonomi stabil dan berkelanjutan. Perkembangan UMKM juga harus bisa mengimbangi kemajuan teknologi, khususnya mengenai kemudahan layanan pembayaran digital. Oleh sebab itu, penelitian ini bertujuan untuk menganlisa factor kemudahan, knowledge dan security terhadap QRIS pada UMKM. Jenis penelitian ini adalah kuantitatif, dengan metode pengumpulan data berasal dari kuisioner dan diolah menggunakan SPSS dalam Regresi Linier Berganda. Data penelitian berasal dari UMKM Kota Bandar Lampung yang terdaftar di BPS. Hasil penelitian secara parsial menunjukan bahwa variabel Kemudahan, Knowledge berpengaruh positif dan signifikan terhadap keputusan penggunaakn QRIS sedangkan variabel Security tidak berpengaruh terhadap keputusan penggunaan QRIS
PROFIT MANAGEMENT: ANALYSIS OF GOOD CORPORATE GOVERNANCE IN TOKNOLOGY COMPANIES FOR THE PERIOD 2019-2022
ABSTRACT Profit management is one of the deliberate processes of taking steps within the limits of generally accepted accounting principles both within and outside the limits of General Accepted Accounting Principles (GAAP). While this study aims to determine the effect of Good Corporate Governance on Profit Management. This research was conducted on 23 companies that are members of DES for the 2019-2022 period. . The study used secondary data derived from the publication of the company's annual report which was downloaded through www.ojk.go.id. Data analysis using panel data regression with the help of EVIEWS. The results of the study are that the audit committee has a negative effect on profit management, while the age of commissioners and independent commissioners has a positive effect on profit management, Simultaneously the audit committee, the age of the commissioner and the independent commissioner have a positive effect on profit management. Keywords : Profit Management, Corporate Good Governance (GCG), Audit Committee, Age of Commissioners, Independent Commissioner, EVIEWS
PENGARUH CITRA MEREK, SOCIAL MEDIA ADVERTISING DAN BRAND ATTITUDE TERHADAP NIAT BERBELANJA DI PLATFORM OLX
ABSTRAK Tujuan penelitian ini adalah untuk mengetahui Pengaruh Citra Merek, Social Media Advertising Dan Brand Attitude Terhadap Niat Berbelanja Di Platform Olx. Teknik pengumpulan data adalah berdasarkan penarikan data dari pengguna aplikasi Tokopedia secara online sebanyak 198 pengguna instagram dan sosial media. Kemudian data diolah menggunakan teknik convenience sampling dan alat analisa menggunakan SmartPLS3 dalam menguji model penelitian secara empiris. Hasil dari penelitian adalah Ada pengaruh yang positif dan signifikan antara Citra Merek dengan Brand Attitude untuk meningkatkan Niat Belanja Konsumen. Artinya Semakin baik citra merek maka akan semakin baik pula Brand Attitude oleh masyarakat.. Ada pengaruh yang positif dan signifikan antara Social Media Adv dengan Citra Merek untuk meningkatkan Niat Belanja Konsumen. Artinya SMAS yang dikelula dengan unik dan menarik akan memberikan citra merek yang baik. Ada pengaruh yang positif dan signifikan antara Social Media Adv dengan Brand Attitude untuk meningkatkan Niat Belanja Konsumen. Artinya ketika perusahaan mengeluarkan Social Media Adv atau iklan di media sosial dengan baik dan unik, akan meningkatkan brand attitude dari perusahaan tersebut. Ada pengaruh yang positif dan signifikan antara Brand Attitude terhadap Niat Belanja Konsumen. Artinya Brand Attitude yang baik akan menumbuhkan niat belanja konsumen.
Manajemen Akuntansi Hijau Dalam Efisiensi Biaya Lingkungan Studi Pada Pt. Coca Cola Bottling Indonesia Tanjung Bintang
This study explores the implementation of green accounting at PT. Coca-Cola Bottling Indonesia Tanjung Bintang Suda Lampung, highlighting its role in environmental sustainability and business performance. Green accounting transcends traditional cost accounting by incorporating environmental factors like air and water pollution, waste management, and resource utilization. By evaluating environmental activities and their associated costs, it encourages companies to identify hidden costs, improve efficiency, and ultimately reduce environmental impact. This research analyzes PT. Coca-Cola's green accounting approach through a descriptive qualitative lens, interviewing key personnel and examining relevant documents. The findings reveal that the company utilizes green accounting as a tool for efficient resource allocation and informed decision-making. It provides valuable financial data and performance indicators, enabling managers to identify cost-saving opportunities and enhance environmental responsibility. Furthermore, PT. Coca-Cola effectively communicates its green accounting practices to stakeholders, including regulators, investors, and the local community. This transparency fosters trust and contributes to positive relationships with external parties. Beyond direct cost savings, PT. Coca-Cola recognizes the long-term benefits of environmental protection. Reduced environmental damage enhances brand reputation, attracts responsible investors, and secures future business operations. By integrating green accounting with Corporate Social Responsibility (CSR) initiatives aligned with ISO 26000 standards, PT. Coca-Cola demonstrates its commitment to environmental stewardship and social responsibility. This approach creates a win-win situation, leading to a sustainable future for the company and its surrounding community. This revised text condenses the original information while maintaining the key points about green accounting at PT. Coca-Cola, emphasizing its positive impact on environmental sustainability and business performance.
Copyright (c) 2023 Muhammad Adi Bagas, Novi Riani, Farida Ekawati https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Penerapan Standar Akuntansi Negara Terhadap Kualitas Pelaporan Keuangan Pada Rekening Daerah Kementerian Agama Provinsi Lampung
Financial reports of exceptional quality at the Regional Office of the Ministry of Religion in Lampung Province (Kanwil Kemenag Lampung) demonstrate the accountability and effectiveness of regional managers. These reports showcase their commitment to responsible resource management and demonstrate their responsiveness to financial accountability. This study, conducted from March to April 2022, employed a combination of questionnaires and face-to-face interviews with key stakeholders to gather primary data. The research concludes that implementing government accounting standards within Kanwil Kemenag Lampung has yielded highly beneficial results. The quality of financial reporting has been significantly elevated, indicating responsible stewardship of public resources. This analysis, utilizing simple linear regression conducted through SPSS, further reveals a strong positive correlation between the effectiveness of applying government accounting standards and the overall quality of government financial reporting. The study's sample included 30 employees from the regional office's finance department and 10 additional multipliers. Statistical tests, including a T-test, revealed significant differences in the effectiveness of implementing government accounting standards. The T-statistic of 33.968, with a p-value of 0.021 (significantly lower than the 0.05 threshold), confirms a statistically significant impact. Additionally, the regression coefficient of 0.930 underscores a strong positive correlation between the two variables. In essence, this research highlights the positive impact of implementing government accounting standards on the financial reporting quality and accountability of regional offices. By ensuring responsible resource management and effective financial reporting practices, Kanwil Kemenag Lampung exemplifies a model for other regional offices to emulate.
Copyright (c) 2023 Fandhuta Dhafa Alayubi, Rizka Komariah, Rindang Susanto https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kompetensi Dan Budaya Kerja Terhadap Kinerja Sales Marketing Pada Pt. Danamas Insan Kreatif Andalan Dan PT. Bank Central Asia Kantor Cabang Lampung
This study examines the effect of competence and work culture on sales marketing performance at PT Danamas Insan Creative Andalan and PT Bank Central Asia Lampung Branch. This research uses quantitative research methods with a descriptive approach with data analyzed using SPSS v17.0. The results show that competence and work culture have a significant effect on sales marketing performance. Competence, as measured by the understanding of organizational values and its application to the organization's personality, has a significant effect with a tcount> ttable value (3.55> 1.67). This means that the hypothesis that competence affects performance is accepted. Work culture, as measured by the quality of the elements that build it, also has a significant effect on performance with a tcount value > ttable (3.57 > 1.67). This means that the hypothesis that work culture affects performance is accepted. This research proves that competence and work culture both play an important role in improving sales marketing performance at PT Danamas Insan Creative Andalan and PT Bank Central Asia Lampung Branch.
Copyright (c) 2023 Yoga Saputra, Riskha Tri Budiarti, Muhammad Alfarezi https://creativecommons.org/licenses/by-sa/4.0
Hubungan Kinerja Karyawan Terhadap Kepuasan Konsumen Pada PT. Bess Finance Kota Metro
Customer satisfaction is a crucial element in the financial industry that affects customer loyalty. This study aims to examine the relationship between employee performance and customer satisfaction at PT Bess Finance Metro City. Involving qualitative and quantitative analysis techniques, this field research examined the independent variable (employee performance) and the dependent variable (customer satisfaction). Through an explanatory survey of 62 customers, data was processed to evaluate employee performance and customer satisfaction. Results showed a significant relationship between employee performance and customer satisfaction. Data collected from consumer respondents showed that there was a male dominance in the respondents, with the majority of BPKB motorcycle collateral users in the age range of 30 to 39 years. The frequency distribution of employee performance indicated the highest score in the 38 to 41 score range, while the lowest score was in the 50 to 53 range. Through Spearman Rank correlation analysis, a significant relationship was found between employee performance and customer satisfaction. The conclusion of this study confirms the positive relationship between employee performance and customer satisfaction. The higher the employee performance, the higher the level of customer satisfaction. The implication of this study shows the need for training and guidance for employees of PT Bess Finance Metro City to improve their performance in serving customers. This study provides limited insight into the population and sample at PT. Bess Finance Metro City, with the hope that it can be a source of development for further research.
Copyright (c) 2023 Rocky Nanto, Wiwik Wimbawani, M Abdullah Umar https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Pada Kantor Kecamatan Teluk Betung Timur
To improve the quality and professional performance of East Teluk Betung District Office employees, one of the factors that can be applied in the work environment is organizational culture. Organizational culture can help employee performance because it creates an extraordinary level of motivation for employees at the East Teluk Betung sub-district office to try their best to take advantage of the opportunities offered by their organization. This research focuses on problem solving which aims to explain the relationship between one variable and another through qualitative and quantitative analysis. There is a significant influence between organizational culture (X) on employee performance (Y), with a regression model Y = 35.017 + 0.001X. From the results of the analysis by comparing the tcount and ttable values, it can be concluded that the organizational culture variable (X) tcount dangt; t table, or 1.839 andgt; 1.67, then H0 is rejected and H1 is accepted, which means organizational culture (X) has a significant effect on performance (Y). There is a significant influence between organizational culture (X) on employee performance (Y) with the regression model Y = 30.042 + 0.114X. The results of data processingobtained an Fcount value of 3.482 and an Fcount value of 3.482. greater than Ftable. Based on the results of the hypothesis test, it was decided to reject H0 and accept H1, which means that organizational culture (X) as a whole has a significant effect on employee performance (Y).
Copyright (c) 2023 Murtini, Vina Mazwini, Hindiana Sava Husada https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Perataan Laba dan Corporate Social Responsibility Disclosure Terhadap Reaksi Pasar dan Resiko Investasi (Studi Empiris Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia)
The market reacts to news regarding company earnings, which further suggests that earnings revisions have a negative effect on market reactions. This means that the greater the profit moderation action, the weaker the market reaction to company profit news. CSR agents cannot strengthen or weaken the relationship between income smoothing and market response. This research aims to determine the effect of income smoothing and disclosure of corporate social responsibility on market reactions and investment risk in manufacturing companies listed on the Indonesia Stock Exchange. This research focuses on problem solving to explain the relationship between one variable and another. others in qualitative and quantitative analysis. Based on the research results, it can be concluded that income smoothing does not have a significant effect on market reactions. CSR disclosure does not have a significant effect on market reactions. Income smoothing does not have a significant effect on investment risk. The moderating variables of profit and CSR disclosure, if examined together or simultaneously, do not have a significant influence on increasing market response. Based on the calculation results, it can be seen that there is a difference between investment risk and income smoothing. This disclosure will also produce positive abnormal returns because it contains information that has economic value. With the insights from this research, it is hoped that investors will be able to make investment decisions that will bring extraordinary returns to the market.
Copyright (c) 2023 Ivan Arviansyah Agassi, Hendra Prastya, Rindang Susanto https://creativecommons.org/licenses/by-sa/4.0
Strategi Manajemen Komunikasi Media Online PT. Warta Global Republik Dalam Mengatasi Persaingan Antarmedia Online
The rapid growth of the internet has resulted in the widespread existence of online media in Indonesia. As a result, competition between these online media platforms is increasing. With so much competition between online media, this research was conducted to find out how the communication management strategy carried out by PT Warta Global Republik as a new online media company to overcome competition between other online media. The method applied in this research uses a qualitative approach by analyzing POAC communication management theory (Planning, Organizing, Actuating, and Controlling). The data collection techniques implemented involved documentation studies, literature studies, observation, and in-depth interviews. The results of this study show that the management strategy implemented by PT Warta Global Republik has a good and effective communication foundation. Starting from the planning stage, Warta Global Republik takes steps to evaluate previous performance results, then maintains what is good and then replaces what is ineffective. At the organizing stage Warta Global uses a communication approach with the Journalist Organization, then at the actuating stage Warta Global uses effective communication to move the team, finally at the controlling stage the Chief Editor of Warta Global as the Warta Network oversees all articles to comply with company regulations. From the analysis of POAC management theory, it can be seen that the results of research on Warta Global Republik's management strategy say that Planning, Organizing, Actuating and Controlling are important points in the communication management of a company. In addition, the editor-in-chief of Warta Global Republik also holds full responsibility for competing with competing online media
Copyright (c) 2024 Isbat Usman, Andrian Anwar L Nata, Hengki Irawan https://creativecommons.org/licenses/by-sa/4.0