Analisa Faktor Modal Usaha dan Faktor Teknologi Digital pada Pendapatan Usaha Mikro Kecil dan Menengah (UMKM)

income UMKM, MODAH USAHA DAN TEKNOLOGI

Abstrak

This study aims to analyze the effect of business capital and digital technology on the income of micro, small, and medium enterprises (MSMEs) in Bandar Lampung City. The research employs a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires distributed to 141 MSME entrepreneurs selected using a purposive sampling method. The results indicate that business capital has a positive and significant impact on MSME income. The greater the capital owned, the higher the income that can be generated. Additionally, digital technology also positively and significantly influences MSME income. The utilization of digital technology in business operations, such as digital marketing, electronic payment systems, and business information access, significantly enhances revenue. Based on regression analysis results, the R-Square value is 51.2%, indicating that business capital and digital technology contribute 51.2% to MSME income, while the remaining 48.8% is influenced by other factors not examined in this study. This research highlights the importance of sufficient business capital and digital technology proficiency in enhancing the competitiveness and growth of MSMEs in Bandar Lampung City.